Client
Picta Art Design
Year

2019

Tasks
  • Analys and Research
  • Creative Directions
  • Identity proposals
  • Rebranding
  • New identity application
Deliverables
  • New logo
  • New brand identity
  • Executive drawings for coordinate
  • Templates for coordinates
  • Brand book
  • Logo guidelines

Picta got a restyle.

The brand is the visual representation of the company’s spirit: Picta is a platform for all those who want to express their creativity through unique pieces imprinted on canvas.

Colors

Colors the define the brand. Primary and secondary colors.

Black

#CA5137

White

#FFFFFF

Dust Grey

#F5F5F5

Iron Blue

#4682AF

What We Deliver

We started analyzing the referred market, competitors, history and mission.

We delivered a first analys with a proposal on creative directions, after that the client choose a favourite direction and we developed it. The proposal has been developed and declined as brand identity on all the coordinated items needed.

Everything was collected in a brand book with guidelines.