Client
Mornico Legnami
Year

2019

Tasks
  • Analys and Research
  • Creative Directions
  • Identity proposals
  • Rebranding
  • New identity application
Deliverables
  • New logo
  • New brand identity
  • Executive drawings for coordinate
  • Templates for coordinates
  • Brand book
  • Logo guidelines

Mornico’s got a restyle.

The brand is the visual representation of the spirit of the company: a reality based on the knowledge of the raw material and on the experience in the field of timber construction, gained over more than 30 years of activity.

Colors

Colors the define the brand. Primary and secondary colors.

Arancio Terracotta

#CA5137

Grigio Antracite

#3E3E3D

Grigio Polvere

#F5F5F5

What We Deliver

We started analyzing the referred market, competitors, history and mission.

We delivered a first analys with a proposal on creative directions, after that the client choose a favourite direction and we developed it. The proposal has been developed and declined as brand identity on all the coordinated items needed.

Everything was collected in a brand book with guidelines.